Burst Partners with The Media Trust to Use Its Proprietary Malware Detection Technology

Partnership Reinforces Commitment to Providing the Highest Quality Ad Network

Burlington, MA—September 15, 2010 - Burst Media, (www.BurstMedia.com),a leading provider of advertising representation, services and technology to independent Web Publishers, today announced it has partnered with The Media Trust, the leading provider of online ad creative and website malware scanning, to use its proprietary malware detection technology to provide an additional layer of quality assurance to Burst’s publishers and advertisers.

“Malware operators are utilizing increasingly sophisticated methods of targeting and malware delivery,” said Chris Olson, CEO of The Media Trust. “We are proud to form a partnership with Burst Media and are committed to working with them to combat the malware threat and ensure the quality of advertising campaigns they offer publishers.”

This partnership reinforces Burst’s commitment to provide publishers with the highest quality advertising campaigns. By using The Media Trust’s proprietary malware detection technology, Burst can quickly detect and disable campaigns that are potentially infected with malicious and unwanted software. This additional layer of quality assurance will protect a publisher’s audience from exposure to potentially harmful malware, and also defend a publisher’s brand reputation as a quality web destination.

“Malware is an insidious problem on the Internet and consumers have a heightened awareness to it,” said Jesse McGranahan, SVP of Operations at Burst Media. “We have implemented vigilant processes to detect and prevent ad creative infected with malware from running on our network. Our relationship with The Media Trust will allow us to enhance our process and provide us with additional tools to detect and disable infected campaigns.”

About The Media Trust

The Media Trust is the leading provider of online ad creative malware scanning, ad verification, and data transparency services worldwide. Media Trust’s proprietary content monitoring technology protects yield managers, publishers, ad networks, and exchanges from malicious or otherwise unwanted creative and content running through their platforms or on their web sites. Media Trust verifies targeting and creative execution for thousands of media buys daily across 45 countries. Media Trust maintains the largest global infrastructure for geographic and behavioral targeting verification to ensure campaigns are running correctly, reducing discrepancies and make-goods and providing solutions to identify and correct campaign errors in flight. Media Trust supports traditional and mobile Internet including display, rich-media, video, text and search advertising. Media Trust clients include AdMob, Advertising.com, Weather.com, Hearst Newspapers, Yahoo, Google, and over 300 additional agencies, publishers, ad networks, and exchanges.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.