ZEDO and The Media Trust Announce a Partnership to Protect Publishers From Malvertising

ZedoSAN FRANCISCO, CA—(Marketwire - November 2, 2010) -  Publishers and ad networks are increasingly the recipients of malicious ads coming from downstream ad exchanges, and rogue agencies posing as representatives of legitimate advertisers. 

To combat the malvertising threat and to provide publishers with more visibility into their advertiser’s targeting activity, ZEDO, Inc. is proud to announce an exclusive partnership withThe Media Trust (TMT). TMT is the global leader in malvertising detection and prevention services. As part of the ZEDO “Publisher Protection Plan,” ZEDO customers will have access to TMT’s Media Scanner which uses proprietary ad tag and web site scanning technology to proactively identify any threat of malware running through their owned inventory as well as served by upstream 3rd parties.

Publishers who use the ZEDO ad server can upload their ad tags into the TMT system for frequent scanning easily and seamlessly. When suspected domains, redirects and creative are detected, an alert with relevant tracking information is automatically triggered. The publisher receives real time alerts which they can investigate and fix quickly, reducing potential harm to their site visitors and brand. ”Integrating at the ad server level with ZEDO is a great step towards enabling ZEDO publishers protection from malvertising,” said Chris Olson, CEO of The Media Trust. ”We are excited to announce our partnership with ZEDO and are pleased add the scale of ZEDO’s publisher group to TMT’s malware protection network. Working with a partner like ZEDO provides significant incremental benefit to all of our partners and the industry as a whole.” 

To learn more about TMT Media Scanner contact Sydnie Weiner at sweiner@themediatrust.com.

To learn more about ZEDO’s publisher protection plan, click here: http://bit.ly/ceVd2N

About ZEDO 
ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.ZEDOadnetwork.com), aself service platform to allow advertisers to buy directly from a publisher, outsourced ad ops andmore. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the Internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers. ZEDO is headquartered in San Francisco and has four development centers in Russia and India.

About The Media Trust: 
TMT, the leading provider of ad verification and creative malware / virus scanning since 2004, confirms advertising campaign launch and creative execution for thousands of media buys daily; providing placement and impression-level assurance for orders running in 45 countries. TMT maintains the largest global infrastructure for geographic and behavior target verification, working with publishers, networks and agencies to: ensure that campaigns are running effectively, reduce discrepancies and make-goods, and provide scale solutions to identify and correct campaign errors. MTC supports traditional and mobile Internet advertising including display, rich-media, video, text and search and is integrated with leading ad serving and OMS solutions. Media Trust has over 400 clients including Google, Yahoo, AOL, Weather.com, Adconion, AdMob, ATT Interactive, Admeld, Mindshare, and Toyota.

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